Social Media: Does a Cannabis Company Need It?

The world of social media has taken the marketing industry by storm and has become the leading area to generate ads and marketing for the cannabis industry and others alike. Several social media outlets have a strong following, and if you can have a strong presence on all these different outlets, your business’ reach will be significant.

Why Hire an Outside Social Media Posting and Ads Team?

While running social media pages sounds easy enough to keep customers interested and invested in your business, this can become time-consuming, especially when working and helping customers. To be able to interact with your social media followers and maintain steady updates with them, you need to hire an outside social media posting and ads team.

This team will work as your social media manager to ensure posts are updated throughout the day regularly and that there is constant engagement with followers on posts, messages, and even contests if that is something you want to promote. This team will also ensure that your ads meet the right audience, populating when they search for cannabis, specific strains, location, and other keywords related to your business.

Why Does it Cost So Much To Get Help With Social Media?

Once you hire a social media team or manager to assist with your cannabis company, you can expect to pay this regularly while they provide the service. While it may seem like a lot upfront initially, these team members are working around the clock all day long on your account and ensuring your product reaches the right audience. This cost not only pays for their time but also their expertise.

Tips for Choosing a Social Media Ads and Content Company

Remember a few things before you land on a Social Media Ads and Content Company.

1. Always Read the Reviews

Just like this company will be managing your reviews, it is important to read their reviews on the different platforms and Google search to see what clients say about them. Reviews will let you know if other clients saw an uptick in their clientele due to increased social media presence or if the company didn’t provide the services requested.

2. Know What Services are Available

Before you hire a company, you need to know if they offer all the same services as their competition and can offer various options for your business. Are they just posting updates, or do they have the ability to generate authentic graphics, run ads and manage the data generated? How they manage and analyze data to improve your social media presence is a sign of a quality social media company.

3. Familiarity With Your Industry

When it comes to the cannabis industry, not all social media companies are on board or have the background. They may be great for other industries, but if they do not understand your industry, they may not be the best fit to advertise and try to bring in clientele. The agency doesn’t necessarily need to have a cannabis niche, but they need to have some background and understanding of the legality of your product.

4. Is the Company Too Large?

What you don’t want to do when paying a monthly fee for social media services is to compete with other clients for services. Some of these agencies you find in your research are very large and have lots of clients they manage daily. Some of these companies will overextend themselves with clients and cannot effectively provide the services outlined in the contract.

At Cannabis Ninja, we strive to provide the most accurate resources and information when seeking Cannabis products, services, and events worldwide.