Cannabis SEO: What is it?

To gain the best search engine optimization (SEO) for your cannabis products, your website and social media channels should be developed with SEO in mind to generate the best searches. When your clientele searches for cannabis products, they may be looking for particular types and strains; your content should be ready with that information.

Why Hire an Outside SEO Team?

Managing SEO is not as easy as it sounds, however. Ensuring that each product description, website content, and social media post has the right keywords can be stressful and take away from the areas where you truly shine in your business. This is why hiring a firm specializing in SEO development is ideal. They have the tools and access to the data to improve your SEO among your competitors.

What are the Benefits for Cannabis Businesses Hiring a Firm for SEO?

When it comes to the cannabis industry, there is competition at every turn, and it is vital to stay ahead to compete and maintain a steady clientele. The benefits of utilizing an outside firm for SEO means that you have time to focus on your business operations like managing inventory and providing in-store customer service.

Another benefit to utilizing a third party for SEO is to have an unbiased view of your website and your products so that you can build your market. Unfortunately, too many business owners get tunnel vision and only see their products one way to their clientele. An outside company can give you a different perspective to consider so that you can grow and reach a larger audience.

What is Google Search Console?

The Google Search Console is a tool designed to help your website with traffic patterns, determine how user-friendly the site is for those visiting the site and help with solving issues and provide a report update for potential fixes. Essentially, this tool overviews your website and lets you know where improvements must be made and the best way to make those improvements.

What is Google Analytics?

When you hear SEO, you probably hear Google Analytics in the same or the next sentence. The analytics tool allows you to see and experience the customer’s journey with features such as built-in automation, reports, and data collection so you can determine how your website is working. Google Analytics is very helpful for cannabis, as you can see how often your site is visited and what product views are most popular.

Tips for Choosing an SEO Provider

If you are ready to hire an SEO provider for your cannabis business, remember the following tips.

1. Cannabis Experience

One of the most important things the outside firm you hire can have is experience working with cannabis SEO. How clients search and what they are looking for when seeking out cannabis products is what will set you apart from the others.

2. Check the Reviews

As an SEO firm, they have worked with other business owners, and some reviews should be available for you to review. If you do not see any reviews anywhere, that is a red flag that this company is brand new or rebranded to avoid old reviews. You can check their website for reviews and look in third-party areas like Google and social media channels to see what others say.

3. Don’t Be Just a Number

Some of the larger SEO companies are known to have a lot of clients, but overextending themselves with clients means that your account could be neglected. You want a firm with other clients but also have time for your SEO and can regularly provide quality service and results for your business.

At Cannabis Ninja, you can expect a directory of industry resources to help you succeed with your cannabis business or as a consumer searching for the best products.